“Leads are the lifeblood of your business”. Have you heard of it? It’s very true, yet so many people still struggle to get leads. So in this post, I’ll share with you my favorite ways to get leads on Facebook. My promise is – once you implement what you learn, getting leads will never be a problem. Going through a numbers and creating signups will become a fun game. Enjoy!
1. Post value based content and reach out to those who engage.
This is very important and how I get lots of engagement. Now when I say value I’m talking about inspirational or educational content that talks directly to your target market. For example if your target market is travelers – post travel quotes, pictures with beautiful views, travel tips etc. You get the point. Now once someone likes shares or comments on your posts, it says an important thing. It says that your content is relevant to them, there’s a big chance that your product is relevant for them also. They now have an idea of who you are, especially when they see you on a video.
So from now on post at lease 2 times a day and reach out to everyone who likes shares and comments, by saying something like “hey (name), thanks for liking my stuff. Hope you got value! How is your day going?” Pretty simple right? Do it, and you’ll never run out of people to talk to. The object is to connect not throw up on your prospect about how great your products and services are. Also, if someone likes your posts, it doesn’t mean they want to buy from you.
2. Birthday messages.
This is just a nice way to contact those who are on your friends list and to see if they’re open to check out what you promote. People like when you’re nice to them, and if instead of being like everyone you private message them – they’ll appreciate it and the trust factor will grow dramatically.
3. People you know but didn’t talk to for a while.
Whatever experience you have with your warm market, those are still the best people to expose to your product or opportunity. So even if its someone from college or the army or the job you left 7 years ago and that person knows you, you should consider contacting them. If you contact them you lose nothing. If you don’t – you might lose sign ups. Now the key here is to get straight to the point, and to address the reason you’re contacting them as something you remember about that person that makes you think that what you promote is the right fit for them. So just find those people on FB and send them a message that goes like that: “hey ____, whats up? I know we didn’t talk for a while, but I’m a part of an amazing project now, and we’re looking for people who _______ (looking to travel more, looking to make extra money, looking to improve their health etc). I remember you as an awesome and sharp person and it might be a good fit. Can’t promise anything but I think its can be great for you. If you want to know more, lets chat on the phone and I’ll give you a few details”.
NOTE: the key here is to use your own language and communicate the way your friends communicate so it doesn’t sound weird to them. You don’t necessarily have to use these words. The main thing you want to do is ask if they are open to seeing what you’re doing.
4. FB groups.
Should I expand on that one? Each and every niche has its own groups with thousands of people and you can simply go there, find those who’re active in that group and start a conversation with them.
Tip: if you have mutual friends with the person you want to connect, there is way more chance that they’ll see your message and approve your friend request. So look for those people who also have mutual friends with you.
5. FB Fan pages I have a few tips on that one.
First you want to like and connect with Fan pages that have high engagement such as Robert kiyosaki’s page or Eric Worre. The people who comment and like these pages are folks in your niche. They mostly have a home business or are thinking of starting one.
If you promote travel or health it can be different travel and health magazines type pages. You want to look for those who’re active and are commenting. Connect with them by addressing their comment (Hey, I saw your comment on ___ page and really liked it, I think you’re absolutely right!). Or you can just send them a friend request and connect with them. They’ll start engaging on your posts.
6. FB graph search.
That is a very cool one yet almost no one uses it. If you type a phrase in the Facebook search bar and click on “latest” you’ll see all the recent status update. So if you type “just lost my job” or “I hate my job” or “wish I could travel more”, you’ll see the recent status updates with that phrase. Those people scream their problem out loud and guess what, you can help them solve it. So just find those people and reach out to them, and of course position your product or opportunity as a solution to their problem.
7. Reach out to people who like your fan page Same concept as the first paragraph.
Now if you don’t have a Fan Page – you should create one, because you’re an entrepreneur and every entrepreneur online has a fan page.
8. Create a CTA on your videos to connect you, or send them to your capture page (if you have one).
This is more advanced but also way more efficient than anything else because now you become the hunted and not the hunter. Start doing videos where you share different tips that can serve your target market and in the end of the video do a call to action where you say “connect with me if you want help with that/if you want more info on what I just told”. Or if you want to take it to a whole different level, create a capture page where they leave their name email and email as an exchange for more information about what you do. I’m not going to expand about it here but if you want help with creating your funnel, connect with me on Facebook and I’ll be glad to help you.
9. Create curiousity posts, and invite people to ask you more or visit your capture page (if you have one).
This another super powerful one because you’re the hunted once again. A curiousity post is a leverage of a certain result you got using your product, where you actually tell a story and emphasizing a certain benefit of your product or opportunity. Now results doesn’t have to be money.
Results can be weight you lost, leads you generated, money you saved on vacation, cashback you got for your purchases etc.
10. Create a pinned post on your Facebook page.
A pinned post is exactly what it is – a post that is pinned to the top of your page. So whenever someone goes to your page, the first thing they’ll see is that post. And that post should lead to your capture page. Here’s an example of a pinned So these are my top 10 ways to get targeted leads on Facebook for your MLM business.
If you implement those, you’ll never run out of people to talk to about your product or business opportunity. Now its time to take action and start climbing those ranks!
In conclusion, these are 10 ways to get free leads on Facebook. Understand that this is a NUMBERS game. NOT everyone you connect with is going to want or be open to what you’re offering. One of the reasons why people quit is due to the frustration of not getting any results in their business. This is a FREE strategy so time is needed to make it work. PAID strategies work faster.
If you want more training on how to generate leads for your business CLICK HERE
photo by Zpalmer. Special thanks to Arik Freeman.
About the author:
Calvin Moss is a blogger and home business professional. He lives in New York City with his wife and daughter. He is on on Facebook and Instagram.