How To Recruit 10 People In 24 Hours(webinar replay) How To Recruit 10 People in 24 Hours – YouTube

How To Recruit 10 People in 24 Hours – YouTube

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Be That Lead Magnet


In order to be successful online, you need to have a lead magnet in place to capture your prospects name and email. Your lead magnet should offer some attractive free gift that will get clicked on. There is so much talk about lead magnets but so little talk about becoming a lead magnet. When I talk about lead magnet, I’m talking about becoming the leader that people are looking for.

It’s easy to generate a lead. It’s difficult to become a leader. Leaders have the ability to attract. Everything they do seems to prosper. A leader is someone who takes the initiative. A leader is a person of empowerment. He seeks to make things better not worse. Although he is not perfect, he strives for perfection. Become that lead magnet.


As a lead magnet, you are in the business of attraction marketing. Our job is to attract people to us. We do this by sharing knowledge that adds to our credibility and helps others. So be that lead magnet. Be the one that makes a difference in a world of indifference.

Be a leader. Create your own content instead of just marketing only material. Separate yourself. You can do this. In conclusion, be that lead magnet. Become what you attract, attract what you become. Let us be the part that makes the puzzle complete. In doing so, we will leave a legacy for others to follow.

Photo credit: armongatus and youtube

About the author:

Calvin Moss is a writer/blogger and home business professional. He lives in New York City with his wife and daughter. He is on Facebook at

Does Posting In Facebook Groups Really Work?


Does posting in Facebook groups really work? That must be the ten thousand dollar question. I believe there are two answers to that question and I will explain why. Yes, posting in Facebook groups work. However, it depends on what and where you’re posting. If you look on Facebook, you’ll notice people posting negativity along with their business opportunity. You can’t mix the sweet and the sour together because it sends the wrong message to your prospects.

What works on Facebook? Inspirational/motivational quotes. They are awesome for personal and business matters. You can get them online however, I do believe you should create your own as well. This is what separates the leaders from the followers although we all start off as followers. If you want to brand yourself on Facebook, you must post information that provides value. Many people look for posts to share on their timeline that promotes empowerment. As you share value, people will begin to comment and direct message you saying thanks for the inspiration!


What doesn’t work on Facebook? Spam. From time to time, someone will post an income program on my timeline. I consider it spam because I did not request it. Nor did I give permission for it to be posted on my page. I also learned that mesaging people who you are not friends with about your business opportunity is also spam. Please stop this. No matter how many times the following statement is preached, people still don’t get it: build relationships first BEFORE sending your link. If someone wants your link, they will ask for it. Just because someone accepts your friend request, does not mean you should send them your unsolicited link. There is nothing wrong with building rapport and asking first. Spamming in Facebook groups doesn’t work because everyone is doing the same thing. Most groups are nothing but spam fests. If a prospect visits these groups, he or she would be confused.


In conclusion, does posting in Facebook groups really work? Yes if you are providing value and no, if you’re not. It depends on what and where you’re posting. Unfortunately, some of these groups are useless. Around 80% of your content should be value based and 20% should be promotion. When you do this, you will be looked upon as a leader not a spammer.

photo credit: Internet news, orange netwig, rswebsols

About the author:

Calvin Moss is a writer/blogger and home business professional. He lives in New York City with his wife and daughter.

The Importance Of Creating Value Based Content


Creating content is very important for the success of your home business. This is especially true if you are building your business online. It is said that content is king. Creative content is king forever. As a marketer, you should be offering value to your subscribers and visitors. One of the common problems you’ll see online is spam. Marketers are spamming their links to people without building relationships. A friend of mine who went to school to build webpages told me this some time ago. Did I listen, of course not. I learned the hard way. Valuable content is important because it offers solutions to people’s problems. In addition, this kind of content brands you as a credible source of information. People who are building a business will be able to implement your strategies and build relationships BEFORE sending their links to prospects.

The importance of value based content. It is what separates the professional from the United professional. It distinguishes the determined from the frustrated. Keep in mind that you do not have to completely create your very own content. You can use other marketers content and add your personality to it. It can be in the form of a video or blog post. It doesn’t matter as long as you offer value.

The days of you hounding people to look at your opportunity are over unless you have influence and a supportive warm market. Most marketers don’t have either so creating content should be considered. Now, some people will say oh, I don’t want to get involved in writing or making videos. You don’t have to. Just know that you’ll increase the chances of putting yourself into the category of network marketers who wind up quitting and calling MLM a scam.

In conclusion, understand the importance of creating value based content. When you do, you can’t help but attract people to you. Individuals will want to know what it is that you are involved with. If they like the value you’re offering, they will eventually recruit themselves. On a weekly basis, I get people asking me what I do. That’s how you want to position yourself. Just remember that your content is a magnet, not your opportunity.


photo credit: marketo and ruaditgital

Calvin Moss

about the author:

Calvin Moss is a writer and blogger. His work can be seen at He is a home business owner and marketer. He lives in New York City with his wife and daughter. Mr. Moss can be found on Facebook, Instagram and Twitter.

Do’s And Don’ts Of Network Marketing

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There are do’s and don’ts of network marketing. Most people are doing network marketing the wrong way. Because of this, prospects are treating network marketers like suspects. We all want financial and time freedom. We want to leave a legacy for our families to emulate. However, there is a certain way to go about achieving this. Network marketing is a people business. There is a protocol to connecting with people. So let’s get into the do’s and don’ts of network marketing.

1. Do respect the business of network marketing.

This is a business that can give you the quality of life that most people wish they had. When you respect this business, you will position yourself to prosper unlike any job could ever offer.

2. Do get as many eyeballs on your business as you can.

Network marketing requires you to get as much exposure as possible. Use offline and online strategies to do this. This business is a numbers game. So you will have to go through the numbers in order to get results. Period.

3. Do consider getting a blog.

A blog gives your visitors a chance to get to know who you are and what you do. Do you need a blog to make money? No. The reason why I recommend having a blog is because a blog allows you to brand yourself on the internet. People all the world can have the opportunity to connect with you while you are sitting at home! In addition, blogging lets you offer independent tips and training.

4. Do get a lead magnet or capture page to collect leads on your blog.

The reason why I say this is because you will have an additional way to collect leads. More importantly, the leads are already familiar with you and your offer.

This concludes the Do’s of network marketing. Now, I will cover the don’ts of network marketing.

1.Don’t spam your opportunity.

One thing people hate is spam. There must be something magical that we believe happens when we spam others with our opportunity. Maybe we believe prospects will get started with us if we send them an unsolicited link. The truth of the matter is you must build a relationship with your prospects BEFORE you send them some information. Never spam someone who didn’t request your link. Spamming makes people think your business is a scam. Furthermore, it makes you look unprofessional.

2. Don’t ignore offering value on social media.

If you look at many of the groups on Face book, you will notice that many of the net workers are posting their business. Everyone and their mother has a business. You must uniquely offer something of value that will make people think. Posting pictures of your pet and food is nice, but they don’t give people value. When you offer value online, you will attract prospects to you.

3. Don’t argue with people.

If someone says I quit, let them. They didn’t quit on you, they quit on themselves and their families. I find it amazing that we get started for selfish reasons and quit for selfish reasons. Don’t convince people to stay on board. If you convince them today, you will convince them tomorrow.

4. Don’t post pictures of money, or make income statements.

If you notice in many of the Face book groups, affiliate marketers post pictures of themselves holding large sums of money. They are indicating that you can make money fast. You and I both know that making money online with any business is not that easy. If you have a quality offer, it will take some time. When you make income statements, you contribute to the stigma that network marketing is shady.

In conclusion, these are the Do’s and Don’ts of network marketing. There are others to be mentioned though everyone’s experience will differ. Network marketing is about learning, doing and sharing. As we focus on the do’s, we will eliminate the don’ts.

Much Success,

Calvin Moss

Hit me up on Face book!!!

Successful Habits Of Entrepreneurs

success is a habit image

There are successful habits that entrepreneurs have to build large organizations. It is important to understand that when you start a business, it doesn’t become an overnight success. There are certain habits that must be formed way before any result can manifest. I am 100% sure that the habits that I’m about to mention, will be familiar to you. Anyone who is successful in business and investing, practice these habits. For they play a critical part in the success or failure of a home business. So what are those habits?

Habit #1. Reading, listening and watching.

You must cultivate the habit of reading, listening and/or watching something that can assist you to have a successful business career. Personal development, leadership books are examples. People who think they know it all, usually know very little. The more I learn tells me that there is so much more I don’t know. Leaders form the habit of reading, watching and listening. If they neglect this habit, they would not be as successful as they are. If you were to ask a leader what is the one thing responsible for his success, he will most likely credit his library of books, audios and videos.

Habit #2. Events.

I have been to a few events in my career. I must say that events are transformational. The inspiration that you get from the leaders at these meetings is dynamic. You will leave feeling like you can conquer the world. Events are a habit that many successful people attend in order to get inspiration, motivation and connect with like minded individuals. They are also excellent to bring prospects to.

Habit #3. Creating content.

Yup, you guessed it. Successful people create some kind of content as a way of branding themselves. No wonder why you hear the phrase “content is king“. Content separates you from the pack and establishes you as an authority.

Habit #4. Marketing.

You cannot become successful if people do not know you exist. You must make a consistent effort to market yourself and/or business program. Hanging a business sign on your door will not cause customers and business associates to beat a path to your door. It takes work. Market yourself through social media, internet marketing and word of mouth. This is a habit that successful entrepreneurs can’t kick.

In closing, get hooked on the habit of doing what successful entrepreneurs do. One you get hooked, there is no turning back.

success is the sum image

Much Success,

Calvin Moss

photo credit: the millionaire secrets and Robert collier

What Leaders Do That Non-Leaders Don’t

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There are several things that leaders do that non leaders don’t. First off, there are good leaders and there are bad leaders. Dr. Martin Luther King was a good leader. Adolph Hitler was a bad leader. When you go into business, you automatically assume the role of a leader. It is your responsibility to learn, grow and show. There are activities that you the leader should be doing consistently. I will cover some of those activities and hopefully share something new with you.

Leaders are readers.

As a leader, you should be reading a book or article of some kind relating to your field of interest. Books on personal development, leadership and marketing is appropriate. Technology is constantly changing. What worked yesterday may not work today. That is why reading these kinds of books are important. Non leaders refuse to read because they either think they know it all or are just lazy.

Leaders lead by example.

This means you are on trainings, creating content and communicating with people. As an individual of influence, you should never ask someone to do something that you are not willing to do yourself. Leaders step up to the plate. Non leaders make excuses for why they are not getting the activities done.

Leaders think about moving forward.

Leaders are always in production mode. Even on vacation, they are observant of the next prospective candidate. Leaders think and plan the next course of action to take. They have a vision for where they want to go in life. There is really no such thing as a day off. Their motto is, time is not money, time is results.

In conclusion, leaders do what non leaders don’t. These individuals set the bar and then raise it. Leaders take action in order to obtain a desired result. Once obtained, they raise the bar higher to get a better result than the first. Do what leaders do to have where leaders have.

Much Success,

Calvin Moss

Your leader and online marketing coach

About the author:

Calvin Moss is a writer/blogger and home business entrepreneur. He lives in New York City with his wife and daughter. You can view more of his work at

P.S. Hit me up on FaceBook!!!