Home business owners want to know how to sponsor reps on Facebook. It is said that well over 300 million people are on Facebook. This includes prospects as well. One of the biggest challenges that distributors have is finding prospects. When you first get started in network marketing, you are told to make a list. The problem is that most people do not have a list unless they have some previous influence. Friends and family have already told you to get a real job. Next, your sponsor tells you to go to coffee shops, malls, etc for an hour or so and “prospect”. The problem with that is, people who are in malls and coffee shops are there to eat and shop. They don’t want to hear about your business program. Going to malls and coffee shops are if anything, a great way to get you out of your comfort zone. Network marketers do not want to do that because they may feel ridiculed.
So after getting into an argument with their sponsors, most people quit. What worked yesterday may not work today. It depends on certain factors that must be taken into account. Since most people are online, they are most likely to look for a business opportunity online. I’m not 100% against malls and coffee shops. I just believe there are better leveraged ways to make money online. This is where Facebook comes into play.
There are do’s and don’t’s to marketing and recruiting on Facebook just like anything else. Unfortunately, most networkers haven’t received the training and miraculously believe that what they are doing is adding credibility to their business. When we first start marketing, we normally do what everyone else is doing because if they’re doing it, then it must work. Sadly, many marketers are promoting their businesses the wrong way. I want to share what I’m doing personally and what other leaders are doing on Facebook to get leads, likes and engagement for your content on Facebook.
Professional looking profile picture.
The first thing you need is a professional looking picture. I’m not saying go pay a photographer to takes pictures of you. I’m saying choose a picture of yourself that days you mean business. Many network marketers make their profiles their company product and they use they’re products as a cover photo. Some individuals use objects as their profile picture. This is a no-no. People want to see who they are doing business with. When you post a picture of something other than yourself, it makes people think you’re hiding something. So post a professional looking type of picture. This is just my opinion. Some leaders have on only a t-shirt, that’s fine. I just believe as a good rule of thumb, you should have a professional looking photo. It gives prospects the idea that you are business person.
Join multiple Facebook groups that pertain to your business or industry.
join as many Facebook groups as you can. I belong to about one hundred groups on Facebook. I don’t post to all of them, but I am a member. Joining multiple groups allows you to see what your friends are posting and vice versa. The problem with joining Facebook groups is spam. People are spamming their links and ads all over Facebook. When first started I did the same thing. Network marketers and affiliate marketers are posting links only to get seen by other marketers. No one is posting anything of value. If a prospect decides to join, they’ll probably do what the majority of other networkers are doing which doesn’t work, get frustrated and quit. When you post something of value in these groups, your content will go viral and people will ask you what it is you do(engagement)? When you get lots of likes, Facebook will put your content in front of a lot of people. In addition to that, your profile will get seen by more people. Just know that all groups are not the same. So youngest to find the best ones to join.
Post motivational quotes and lifestyle pictures.
Obviously, there is a lot of junk on Facebook. As a home business owner, what you post is a representation of you and your brand. You don’t want to post anything derogatory or offensive on your wall. Post lifestyle pictures with you and with your family hanging out. This lets people know that you are a real person. People love to see others having fun? Motivational quotes are excellent reminders to keep moving forward towards your goals. There’s nothing like waking up in the morning to see a motivational quote by Tony Robbins, Jim Rohn or others in your news feed. These kind of quotes are very inspiring and will assist you in your profession.
Accepting friendship requests.
As an entrepreneur, you want to accept requests from people who are in the home business industry or looking to join a home business company. When someone sends you arequest, send them a message saying, thanks for requesting me as a friend, looking forward to reading your posts and networking with you etc. If you send someone a friend request, thank them for accepting etc. Some people may just want to be friends and your posts inspire them in some way. That’s ok. As you continue to post entrepreneur related material, people will begin to ask you questions and to send them a link. Try to keep your conversations causal. Don’t throw up on someone who just accepted your friend request about your business. People are smart, they’ll know just by looking at your wall if you’re promoting something or not.
Providing value on your FB wall.
In today’s network marketing era, you need to provide some kind of value on your wall. I think a good it’s a good idea to post very little information about your business. Some networkers timeline are filled with nothing but their company products. The majority of all network marketing products are good and give similar results regarding weight-loss etc. Don’t brand your company, brand yourself with posts that offer some kind of “how to” information. People have seen your company before, they haven’t seen YOU! So lead with value, not your company.
This may not sit well with many of you, but doing videos actually add to your credibility. People love watching videos. They want to hear you and see you. When you offer some kind of tip through video, it tells people that you are a professional and that you are serious about your craft. Videos show that you are a real person as well. Do a video once or twice a week for starters.
In closing, Facebook is an excellent way to get leads, likes, and engagement. Never send an unsolicited link and do not spam people timeline. Whether your business is online or off, the rules never change. People only buy from people they know like and trust. Your responsibility is to establish those three things over time, not overnight. I get people sending me messages trying to convince me to join their business. I don’t know them, they haven’t built a relationship with me and they can’t tell me why I should join them and not someone else. In order to build know, like and trust, create some content of your own. As you continue to create, you will get more leads, likes and engagement which will turn into sales on Facebook. Use Facebook as well as any social media platform to brand yourself first.
CLICK HERE to check out our system. Many of today’s top entrepreneurs are using the same system to get massive results. You can too!
About the author:
Calvin Moss is a writer, blogger and home business entrepreneur. He is also a marketer and motivator. More of his work can be seen at http://www.calvinmosspro.com. He lives in New York City with his wife and daughter. You can also reach out to the author on Facebook.