When we first get started in network marketing, we are given a company replicated website to promote. Typically what we do is go online and start promoting the website on social media. The problem with replicated websites is that we are all given the same one that says the same thing. Whether we realize it or not, these websites have been seen before. Most marketers are promoting them the wrong way which is one of the reasons people are not signing up.
If you want to sign people up online, please understand that it is going to require some work and ingenuity in many cases. After all, someone did tell them that they are going to make a million dollars in six months. As soon as that didn’t happen, they became reluctant about whether “those things” really work.
Company websites don’t work for the following reasons:
- Everyone has them– As mentioned above, if everyone has them, they have been seen before. You need to create pages that no one has used or very few people have used. More importantly, you need to have YOUR OWN message on the website, not a generic message.
- Can’t capture emails- company replicated websites can not capture emails so you can follow up with prospects through auto responding messages. The relationship is built and extended through short powerful messages that are created to educate the prospect to make a decision to get started. This is important because most people do not make quick business decisions.
- Don’t provide value- When I say no value, I’m not speaking of the health and/or financial benefits. I mean providing some content that shares tips on what’s needed to build a successful business.
In conclusion, hopefully you have a better understanding of why company replicated websites are not enough. If you are online promoting the same company websites with the same message, then more than likely when prospects sees it, they ignore it. You have to bring something different to the table of marketing. Instead of branding themselves, marketers are branding their companies. That doesn’t make sense because their companies are already branded.
Learn how to create capture pages and apply your own unique message on them. Learn how to create copy that provides solutions to your prospects problems. In addition, generate leads, manage and follow up with them using this app. It’s like your own personal assistant that you download to your cellphone to keep you abreast of what’s going on in your business. The best thing about it, is that it doesn’t matter what business or product you’re promoting.
If you do this, you will win online. Just posting your link is not enough because everyone has a link. What is going to distinguish you from the rest? You’ve got to invest in yourself and business. Learn and implement internet marketing strategies so you will have the results you’re looking for. Most people don’t have the time to build offline so online is the best course of action. Don’t be like the 90% who fail online. Do what the winners do to win.
About the author:
Calvin Moss is a blogger and home business professional. He lives in New York with his wife and daughter. He is on Instagram and Facebook.