The Four Steps To Network Marketing Success That Most Marketers Neglect.


There are four steps to earning money in network marketing/direct sales. These steps are the reasons why people succeed but also the reasons why people do not. The steps are simple but we often make it hard by getting in the way. The steps are inviting, presenting, collecting a decision, and consistency.


The invite is exactly what it means. You are inviting prospects to take a look at your business project and getting their feedback on what they saw. Some will respond back and some won’t. The problem is that most marketers are not inviting enough and regularly. This business requires that you talk to people. This a people business like any other business so you need people. Unfortunately, most networkers think posting their links everywhere on social media and spamming is inviting people to looks their business and it’s not. Inviting and imposing are two different things.


Presenting is basically using a video, sizzle call or live meeting to expose your prospect to your opportunity, products and services. The objective is to get more people in front of your presentation with the hopes that they could make an educated decision about your offer. Most networkers are not actively presenting their offers. They’re hoping that people inbox them asking for the presentation link.  The more you present, the more you increase your chances for  greater success.

Collecting a decision( follow up)

After you’ve presented your opportunity etc, now it’s time to collect a decision. All you’re looking for after the information was seen is a yes I’m in or no, I’m not. This is the time to adress objections, not beg, chase or convince. Many people don’t collect the decision because they feel like they’re bothering the prospect. They think that if the prospect is serious, they will reach out to them instead. Sometimes that works, most times it doesn’t. You have to actively collect the decision, it’s your opportunity.


A lack of Consistency is probably the biggest reason why people don’t get anywhere in this industry. They’ll start something and go really hard in their business for two weeks, fizzle out and then say this doesn’t work. You have to remain consistent even when you don’t yet see the results you want. A lack of consistency is the reason why people have been losing the same 30 pounds for the last five years. It’s normally due to a lack of focus.


In conclusion, these are the four steps to network marketing success that most marketers neglect: inviting, presenting, collecting a decision, consistency. The more you do the things mentioned above, the better you’ll get. Jim Rohn says repetition is the mother of skill. Your sponsor is not responsible for getting the work done. It’s on you, sponsors are there to help. There’s a rumor that says the network marketing industry has a very high failure rate. If that’s true, we now know the reason why. Get comfortable with being uncomfortable and your results and world will change.

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About the author

Calvin Moss is a blogger and home business professional. He lives in New York City and South Carolina with his wife and daughter.




Redraw Your Circle

There is an ole saying that goes birds of a feather flock together. In society, you are identified by the company you surround yourself with. There comes a point in time where you decide to break away from the pack to fulfill a passion that’s in your heart. This passion is foreign to your friends and family. It is foreign because they cannot understand why you are doing what you do. Sometimes it is those same individuals who bring ridicule and embarrassment because they can’t see your vision. For this reason, you have to redraw your circle.

When I say redraw your circle, I’m not talking about drawing on a sheet of paper. I’m talking about changing the company of people that you keep. When you have a passion and a vision for what you are doing it is imperative that you develop your mind to allow yourself to succeed. One of the worst feelings in the world, is to have an unsupportive spouse. Millions of people who get started in business often have someone close to them who will not or cannot see their vision. They are the doubters and complainers and always talk about why something can’t or won’t work as opposed to why something can and will work.

Your net worth is connected to your network. So if your net worth is lacking, it can be attributed to your network. There is no “I” in team and the popular acronym for TEAM is together everyone achieves more. At this time, I would like to offer some tips on redrawing your circle.

1. Join networking groups that are supportive and share the same interest you have.

2. Choose and associate yourself with a mentor who has done what you are doing.

3. Go to seminars and learn strategies that will help you move forward in your business endeavors and meet people there and exchange information with them.

4. Read books and articles on relationship building.

In conclusion, redrawing your circle is a must if you want to succeed. You must surround yourself with people who have the mindset you have because that’s what successful people do. The ideas mentioned above are not new. However, they work when you put them into practice over time. I hope you get value from this. Keep moving forward.

Calvin Moss

Much success

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