There are four steps to earning money in network marketing/direct sales. These steps are the reasons why people succeed but also the reasons why people do not. The steps are simple but we often make it hard by getting in the way. The steps are inviting, presenting, collecting a decision, and consistency.
The invite is exactly what it means. You are inviting prospects to take a look at your business project and getting their feedback on what they saw. Some will respond back and some won’t. The problem is that most marketers are not inviting enough and regularly. This business requires that you talk to people. This a people business like any other business so you need people. Unfortunately, most networkers think posting their links everywhere on social media and spamming is inviting people to looks their business and it’s not. Inviting and imposing are two different things.
Presenting is basically using a video, sizzle call or live meeting to expose your prospect to your opportunity, products and services. The objective is to get more people in front of your presentation with the hopes that they could make an educated decision about your offer. Most networkers are not actively presenting their offers. They’re hoping that people inbox them asking for the presentation link. The more you present, the more you increase your chances for greater success.
Collecting a decision( follow up)
After you’ve presented your opportunity etc, now it’s time to collect a decision. All you’re looking for after the information was seen is a yes I’m in or no, I’m not. This is the time to adress objections, not beg, chase or convince. Many people don’t collect the decision because they feel like they’re bothering the prospect. They think that if the prospect is serious, they will reach out to them instead. Sometimes that works, most times it doesn’t. You have to actively collect the decision, it’s your opportunity.
A lack of Consistency is probably the biggest reason why people don’t get anywhere in this industry. They’ll start something and go really hard in their business for two weeks, fizzle out and then say this doesn’t work. You have to remain consistent even when you don’t yet see the results you want. A lack of consistency is the reason why people have been losing the same 30 pounds for the last five years. It’s normally due to a lack of focus.
In conclusion, these are the four steps to network marketing success that most marketers neglect: inviting, presenting, collecting a decision, consistency. The more you do the things mentioned above, the better you’ll get. Jim Rohn says repetition is the mother of skill. Your sponsor is not responsible for getting the work done. It’s on you, sponsors are there to help. There’s a rumor that says the network marketing industry has a very high failure rate. If that’s true, we now know the reason why. Get comfortable with being uncomfortable and your results and world will change.
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About the author
Calvin Moss is a blogger and home business professional. He lives in New York City and South Carolina with his wife and daughter.