As an entrepreneur, your goal is to become the leader that people are looking for. Leadership is influence. So you are in the influence business. In order to influence people to make decisions whether it be to purchase your products or services, you must come across as influential. Now a lot people think that you need to have amazing results in your business or life, shook the governor’s hand, ate dinner at the white house, or received a nobel peace prize. This is not so.
There are three things that will help brand you a leader if you are open and willing to get out of your comfort zone. ANYONE can do them and they require no special skill or credential. So here are the three things that will brand you a leader:
- A Blog: Having a blog will assist you to become a leader. This is because a blog is your real estate online. It’s like a hub if you will. Blogs allows your audience to read what’s in your heart and mind. You can develop a relationship with your readers through your content. Relationships are usually the first steps towards business partnerships and customer acquisitions. If you look at who’s who in business, you will learn that almost every successful person has a blog. Some people have two blogs. It is important to have your brand online. You will attract more people to you which will promote you as leader.
- Video: The second thing that will help brand you a leader, is doing videos. Many people shy away from making videos because they don’t want to get out of their comfort zone. I felt the same way. However, I knew that I would have to get from behind the computer and show people that I am a real person eventually. Currently I have between 30-50 videos on faceBook and youtube combined. Video is powerful and is something that any aspiring leader should consider.
- Give something away: This is also big. Consider giving away something like a free how to blog report or PDF. You can also give away a free coaching call or instructional video. People love getting something for nothing. Nevertheless, leaders are GIVING because it is more blessed to give than receive. In fact, giving is how you receive. that’s a spiritual law.
In conclusion, these are three things that will help you to become a leader. The more resourceful and CONSISTENT you are, the more likely you are to generate a great fortune. Your greatest calling is first to serve God and secondly, your fellow man. Move forward and become the leader that people are looking for.
About the writer:
Calvin Moss is a writer, blogger and home business professional. He lives in New York City with his wife and daughter. He can be reached on Facebook, Instagram and twitter.