It is said that approximately 97% of people who are in a network marketing or MLM company do not succeed. The question I have is why are not more people succeeding in network marketing? If people are succeeding, that means anyone can succeed. Then I looked at the business habits that the individuals who are successful have, and the habits that unsuccessful people have.
There was a HUGE difference. The successful ones were reading books, exercising, creating content and connecting with 10plus people per day. Then I looked at the habits of the unsuccessful. They did no reading, didn’t create any content or give away anything of value. Rarely, did the unsuccessful connect with people. They worked their businesses when they felt like it. Nor did they attend conferences or training calls.
I want to address two of the popular reasons why people are unsuccessful and hopefully get people to see what they need to work on.
Starting and stopping
when most people get started in MLM, they tell everyone they know about this great opportunity they found. They’re reading the books that their sponsor recommended, listen to training calls and save some money to attend live events. After hearing no repeatedly and getting no shows, slowly network marketers become lazy and complacent with their business. Too much rejection and adversity causes them to stop working. So they take a break and that break turns into quitting.
Starting and stopping doesn’t build momentum. It actually stops your growth personally and professionally. There is no way to achieve any goal by starting and stopping. In addition to that, it becomes a habit. Starting and stopping leads to network marketers to believe that this business doesn’t work especially after they “tried”working the business but nothing is working.
Have nothing to offer
Another reason why people are unsuccessful is because they have nothing to offer. Most reps only have a company link as every other rep and nothing more. You have to give people a reason to join you. A link is not enough. In order to successful in network marketing, especially online, you need to have something to offer. Some kind of training on how to build your business on Facebook for example, is very value. If you don’t have a training of your own, you can leverage someone else’s training.
When you have training material that shows how to build a business, prospects are going to say this guy knows what he’s talking about, and will more likely join you because you gave them ideas on how to build their business. Keep in mind that the training that you offer must be different than the training that your company offers.
If you want a access to a home business training that can help you get results, I am giving away free training on how to build your business on Facebook. In addition to that, I am giving away a BONUS course. It’s a seven day home business mastery course that will put you in the winner’s circle right now. CLICK HERE to access all of this training for free.
About the author:
Calvin Moss is a writer/blogger and home business entrepreneur. He lives in New York City with his wife and daughter.