Be That Lead Magnet


In order to be successful online, you need to have a lead magnet in place to capture your prospects name and email. Your lead magnet should offer some attractive free gift that will get clicked on. There is so much talk about lead magnets but so little talk about becoming a lead magnet. When I talk about lead magnet, I’m talking about becoming the leader that people are looking for.

It’s easy to generate a lead. It’s difficult to become a leader. Leaders have the ability to attract. Everything they do seems to prosper. A leader is someone who takes the initiative. A leader is a person of empowerment. He seeks to make things better not worse. Although he is not perfect, he strives for perfection. Become that lead magnet.


As a lead magnet, you are in the business of attraction marketing. Our job is to attract people to us. We do this by sharing knowledge that adds to our credibility and helps others. So be that lead magnet. Be the one that makes a difference in a world of indifference.

Be a leader. Create your own content instead of just marketing only material. Separate yourself. You can do this. In conclusion, be that lead magnet. Become what you attract, attract what you become. Let us be the part that makes the puzzle complete. In doing so, we will leave a legacy for others to follow.

Photo credit: armongatus and youtube

About the author:

Calvin Moss is a writer/blogger and home business professional. He lives in New York City with his wife and daughter. He is on Facebook at

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