Life is a business of confidence and experiences. Life is also a business of selling. If you think about it, you were involved in selling the majority of your life. If not, you wouldn’t have a job. Neither would you have a spouse or significant other.
People are consumers. In order to consume, someone has to sell you something. Even though we like buying, we don’t want to be sold anything. Sounds weird doesn’t it? I want to talk about why people don’t want to be sold. There are several reasons which I will cover.
Sales people are annoying.
The first reason why I feel people don’t like to be sold is sales people are annoying. Although I am a sales rep, I have to agree there is some truth in that statement. We all recieve phone calls from sales people offering the latest and greatest products that money can buy. People don’t want to be called repititiously. I can’t recall the number of times a rep called me trying to sell me something. If you are in sales, do not annoy people by continuing to call them. This is not good practice and does not make you credible in a prospects eyes.
People don’t like to be pressured.
The second reason why people do not want to be sold is pressure. I understand that you have to create a sense of urgency. However, I feel that if you press people into buying, they are going to say no, or they will buy and then ask for a refund later. Pressuring prospects to buy makes them think that what you are offering is not legitimate. Do not pressure people into your products and services. Again, not good practice.
Prospects want to control the buying process.
Prospects want to control the buying process meaning, they want to decide for themselves what they want to buy and how much they are going to spend. This is of course after you presented your offers first. Prospects want to buy at their own will and should. If you notice on Facebook for example, people are spamming their offers. When you spam your offer, you are sending unsolicited information to folks who never requested it. If a prospect buy something, they will do so at their leisure AFTER you provided value on why they should buy.
In conclusion, these are some of the reasons why prospects do not want to be sold. People are naturally skeptical anyway. Never beg or convince prospects to buy. If someone wants your products, they will let you know.
photo credit: jee jee aasifir and business 2 business community
About the author:
Calvin Moss is a writer/blogger. He is also a home business entrepreneur. Mr. Moss lives in New York City with his wife and daughter.