Face book is the king of social media. Everyone and their mother seems to be on it. The top three most visited sites are Google, You Tube and of course, face book. Face book is not only a place where people socialize, it is a place where people network and do business. One thing that I notice, is the influx of business opportunity ads and training materials.
Most entrepreneurs advertise their business program all over face book. I’ve done this myself, then stopped. I saw too many people already doing the same thing. In addition, the majority of the programs were the same. Think about this: if ten people are advertising the same business, what separates them from each other?
Why should I join John’s business instead of Joe’s program? This is the question that many prospects have. It is difficult for them to make a decision. It is also a face book mistake that marketers make online. Let’s talk about Face book marketing mistakes.
Face book marketing mistake #1: Advertising the same training programs.
On many face book business pages, reps advertise the same products. Even though their products offer value, there is no difference that would make someone want to join. Instead of advertising the same merchandise out right, mask it with your content. Furthermore, your content should be original.
Face book marketing mistake #2: Not building relationships.
It is a well known fact that people do not like to be sold. When you mention your business at the initial contact, it raises a red flag in your prospect’s mind. When you focus on building a relationship over time, you will begin to gain your prospect’s trust. If your prospect wants some information about your business, all they have to do is look at your face book page or ask you about it.
Face book marketing mistake #3: Getting too personal with prospects at the beginning.
Prospecting online has the same objective as prospecting offline. You want to see if your prospect is open to viewing some business information. The problem is that new distributors are trying to get too personal with prospects upfront. Even after you build relations, understand that it’s a business relationship. Personal relationships are different and require quality time. People naturally will not let you into their lives until they trust you completely. You do not need to know where your prospect’s wife works or the name and location of their kids school. That’s not a question to ask especially on face book.
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